Anatomy of a Death Spiral: Newspapers and Their Credibility
نویسندگان
چکیده
Editors have long believed in their hearts that the economic success of newspapers depends on their credibility. We find evidence to support this belief by examining 21 counties where newspaper credibility has been measured. The more people believe what they read in the papers, the greater the robustness of circulation penetration over a recent 5-year period. Unfortunately, both credibility and readership are falling in what appears to be a classic reinforcing process.
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